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Storefriendly^[1] Self Storage Group is a self-storage operator established in 2002, with a presence across several regions in Asia. The company manages over 130 locations, covering more than 1.6 million square feet of storage space, with operations in Singapore, Hong Kong, Macau, Taiwan, and Shanghai. Storefriendly^[2] addresses the increasing demand for storage solutions in urban centers, where housing and space constraints are prevalent.

Storefriendly provides a variety of storage options to meet the needs of personal and business users. These include storage units of varying sizes, climate-controlled facilities for wine storage, co-working spaces, and services such as pickup and delivery. The company incorporates technology in its operations, including robotic storage systems and a mobile application, to enhance accessibility and security. Sustainable practices, such as energy-efficient designs and water conservation measures, are also integrated into its facilities.

The company^[3] was founded in response to the growing need for storage solutions in densely populated urban areas. In 2019, it launched the “Storefriendly Centre” in Singapore, offering a range of storage unit types, including personal mini-storage and larger business units. In 2021, Storefriendly opened the Storefriendly Tower in Kwun Tong^[4], Hong Kong^[5][6]. This facility, recognized as the first fully self-owned self-storage building in the region, features automated storage technologies^[7] aimed at improving efficiency and security.

Storefriendly^[8] has received industry recognition for its operations and initiatives. It was awarded the Self Storage Asia Awards for Best Multi-Site Operator Store of the Year in 2023. The company has also been acknowledged for its sustainability efforts with an ESG Award in Hong Kong and for its use of artificial intelligence in marketing campaigns with a Creative & Effective Marketing Award in 2023.

Storefriendly operates a network of facilities in major urban centers^[9] across Asia, providing storage solutions for individuals, businesses, and organizations. Its facilities are utilized by diverse groups, including students, expatriates, and small businesses. The company also incorporates environmentally conscious practices in its operations, emphasizing sustainability through energy-efficient and water-conserving designs.

Storefriendly continues to expand its operations through technological advancements^[10] and strategic acquisitions. The StorefriendlyGO system enables customers to manage their storage needs through a mobile application, offering improved security and accessibility. The company has also expanded its presence by acquiring existing storage facilities^[11] and developing new ones in high-demand markets. Collaborations with real estate firms have supported these efforts by securing strategic locations.

Storefriendly has undertaken various corporate social responsibility initiatives, including community service projects and sustainability programs. Through the Storefriendly Foundation, the company supports local charities, promotes recycling and waste reduction efforts, and encourages employee involvement in community-based activities.

1. ↑ “Store Friendly – Crunchbase Company Profile & Funding” —  {{{date}}}
2. ↑ “Storefriendly (Hong Kong)” —  {{{date}}}
3. ↑ “Storefriendly self storage: Franchising for growth – IMD business school for management and leadership courses” —  2024-09-18
4. ↑ “Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong” —  2021-10-06
5. ↑ “Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong” —  {{{date}}}
6. ↑ “Blackstone-Storefriendy Acquire Hong Kong Self-Storage Building” —  2023-12-10
7. ↑ “Storefriendly Group Automated Safety Deposit Box System Project | BPS Global Group” —  {{{date}}}
8. ↑ “Storefriendly” —  {{{date}}}
9. ↑ “Storefriendly self storage: Franchising for growth – IMD business school for management and leadership courses” —  2024-09-18
10. ↑ “Storefriendly proves self-storage can be innovative with film created by AI” —  2019-10-23
11. ↑ “General Storage Co. of Singapore Acquires Store Friendly Self Storage Group” —  {{{date}}}